TikTok did not provide further explanation about why it was making the change, but it likely has to do with complaints from music companies who say the platform hasn't obtained the proper rights and licenses to use the music from the artists they represent. 'The Commercial Music Library enables verified businesses or organizations on TikTok to access a pool of royalty-free music for promotional content, and provides the tools and resources to help them further embrace the creativity and authenticity of the TikTok community.' 'We are always exploring opportunities to create value for our community and our partners,' a TikTok spokesperson said. In a statement to Business Insider, TikTok said the change was implemented to help brands 'further embrace the creativity and authenticity' of the platform and its community.

'That said, feeling moderately betrayed for this massive change without any warning.' -Dave Jorgenson May 11, 2020 I only use popular music about 30% of the time, so now it's time to double-down and get even more creative,' Jorgenson wrote Monday on Twitter. 'This is a hiccup for the TikTok account but ultimately a new challenge. Jorgenson said he only found out about the change after a video he created was never published on TikTok. However, the transition to strictly royalty-free music caught attention this week after Dave Jorgenson, the face of the Washington Post's popular TikTok account, posted about it on Twitter. TikTok told Business Insider that it's been communicating the change to affected brands. If brands want to use this music, they'll have to obtain the appropriate license granting them commercial use, policies that users on YouTube have long had to adhere to in order to keep their videos from being taken down. What this means is that the brands affected - which TikTok denotes as 'verified businesses and organizations' - will no longer be able to use mainstream music and popular songs that are frequently used for dance challenges and viral trends on the platform. A TikTok spokesperson told Business Insider that it started to roll out this change at the start of May, giving brands access to a new Commercial Music Library they can use when creating videos. TikTok has enacted strict limits on the music and soundtracks that brands can access when producing content on the platform.īrands will only have access to a collection of royalty-free music - that is, TikTok soundtracks that are licensed for commercial use.

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